Startup and scale-up CEOs — often co-founders — who need marketing leadership to accelerate growth, improve unit economics, and build a predictable revenue engine investors can trust.
Crafting SaaS Leaders with Marketing Intelligence.
We help founders, VC & PE funds and CxOs build market-leading SaaS brands by aligning positioning, GTM strategy and execution.
Decoding SaaS growth barriers with clarity and impact
A tailored response to your questions about development or investment strategy
Able House and Partners provides boutique strategic marketing advisory for SaaS companies facing complex market dynamics. We help tech founders, CxOs, and private equity investors clarify their positioning, align go-to-market execution, and accelerate growth. Based in France and operating remotely, we bring insight-driven marketing to high-growth SaaS teams navigating investor expectations and international expansion.
Market intelligence
See what you and others miss.
We conduct strategic diagnostics to assess market dynamics, buyer expectations, and competitive signals — uncovering what sets you apart, and what you may no longer see. We help clarify where to play, how to reposition, or when to pivot.
Positioning & narrative
Define what you stand for.
We help you clarify your positioning and design a compelling narrative — aligned with both customer needs and investor value creation levers.
Go-to-Market blueprint
Turn positioning into a performance engine.
From segmentation to messaging and channels, we structure go-to-market strategies that convert insight into growth — fast, focused, and measurable.
Execution frameworks
Make strategy operational.
We embed your marketing plan into workflows, playbooks and campaign architecture — enabling your teams to deliver at scale, consistently and efficiently.
Investor & stakeholder readiness
Speak the language of growth capital.
We equip your leadership with the messaging, metrics and materials to communicate value clearly — whether you're engaging investors, board members or strategic partners.
Why engage
Able House and Partners?
Your SaaS company is scaling fast, but your marketing feels misaligned. Product-market fit is evolving, your messaging doesn't resonate with the right buyers, and your go-to-market strategy has gaps that slow conversion and confuse your sales team.
Meanwhile, investors are asking hard questions about growth metrics, CAC payback, and pipeline predictability. Your marketing team is executing tactics but lacks strategic direction. Time and budget are being wasted on campaigns that don't drive meaningful results.
We help turn this complexity into clarity.
Who we work with
We support SaaS founders, scale-up CEOs, and investment professionals who view marketing as a strategic growth driver — not a support function.
Our work focuses on high-leverage moments: go-to-market strategy, positioning, narrative building, team alignment, and marketing organization design.
We bring insight-driven marketing expertise to help venture-backed and PE-owned companies accelerate growth, improve marketing efficiency.
We unlock long-term value creation.
What we deliver
Strategic marketing services designed for high-growth SaaS companies, PE/VC-backed ventures, and the investors who drive their growth
— from market positioning to go-to-market execution and organizational performance.
Built to accelerate outcomes, increase marketing efficiency, and deliver investor-grade results.
Strategic Diagnostic & Market Analysis
Deliver clarity before action.
We structure and synthesize core insights across your market, offer, and product usage to enable sharper decisions and focused execution.
→ Tangible strategic outputs:
- Market segmentation & growth mapping.
- Competitive positioning matrix.
- Product usage & feature audit.
- Offer portfolio analysis.
- Product/Market Fit framework.
Positioning Strategy & Messaging
Define what sets you apart.
We craft a differentiated positioning and messaging architecture that aligns with buyer expectations, product reality, and investor narrative.
→ Tangible strategic outputs:
- Strategic positioning brief.
- Value proposition framework.
- Messaging architecture.
- Internal alignment workshop.
GTM Strategy
Align narrative with market reality.
We deliver comprehensive go-to-market planning that aligns sales and marketing around target segments, channels, and conversion tactics.
→ Tangible strategic outputs:
- GTM strategy plan.
- Market segmentation map.
- Channel prioritization model.
- Launch plan / Roadmap.
Fractional CMO
Embed leadership. Structure marketing performance.
We start with a flash audit to assess strategic gaps and opportunities, then act as your embedded CMO — aligning marketing with business priorities, mentoring teams, and driving execution.
→ Tangible strategic outputs:
- 360° marketing audit (flash).
- 100-day strategic action plan.
- Team operating model.
- Leadership dashboard.
- CMO-as-a-Service toolkit.
Due Diligence / Post-Investment
Validate readiness. Unlock growth potential.
We support investors with marketing due diligence and post-deal value creation planning — assessing positioning, team readiness, and growth levers across portfolio companies.
→ Tangible strategic outputs:
- Marketing due diligence report.
- 90-day acceleration roadmap.
- Risk & capability assessment.
- Value creation plan (pre/post-deal).
Strategic Advisory & Insight Partner
Advise founders. Sharpen decisions.
We provide high-trust strategic counsel to founders, CEOs, and investors — blending insight, interviews, and synthesis to clarify priorities, challenge assumptions, and enable faster, sharper decisions at pivotal moments.
→ Tangible strategic outputs:
- Executive briefings & strategy memos.
- Founder / CEO coaching sessions.
- Ecosystem & stakeholder insights.
- Priority alignment frameworks.
Performance Optimization
Reveal the levers that drive ROI.
We audit your funnel, messaging, and marketing investments to identify performance gaps, then work cross-functionally with marketing, sales, product and customer teams to prioritize improvements, accelerate growth, and maximize return.
→ Tangible strategic outputs:
- KPI diagnostics & dashboards.
- Conversion rate optimization brief.
- Funnel breakdown report.
- Budget allocation review.
- Campaign execution & funnel design.
Ecosystem & Influence Strategy
Activate credibility where it matters.
We structure influence strategies across your ecosystem to support visibility, trust, and strategic engagement with analysts, investors, partners, and market enablers.
→ Tangible strategic outputs:
- Ecosystem map (analysts, partners, investors).
- Stakeholder engagement playbook.
- Narrative anchor points.
- Interview synthesis (clients, experts, VCs.
Join our leading customers who already trust us.
How we work
We challenge traditional consulting models and rebuild strategic alignment through lightning-fast, hyper-focused sprint methodologies that reshape how B2B SaaS companies approach marketing.
By embedding generative AI natively into our process, we accelerate diagnostics, sharpen messaging, and streamline delivery — without compromising strategic depth. Our approach combines advisory precision with executional leverage, enabling your team to move fast, build clarity, and scale with confidence.
Fast enough to move. Deep enough to stick.
Sprint
Condense months into weeks.
We run focused strategic sprints combining diagnostics, positioning, messaging and go-to-market structuring — enhanced with generative AI to accelerate analysis, content synthesis and alignment.
→ Business outcomes:
Accelerated strategic convergence, improved time-to-decision, and faster activation of go-to-market plans.
Embedded
Work from the inside, not the sidelines.
We integrate within your teams to co-design solutions and operationalize strategy — embedding AI-assisted processes to drive execution efficiency, enable autonomy, and build lasting internal capabilities.
→ Business outcomes:
Reduced operational drag, increased marketing output per resource, and higher internal alignment across functions.
Performance
Maximize what matters.
We drive measurable improvements in marketing performance, from pipeline velocity to conversion efficiency — combining human expertise and AI to deliver results investors recognize.
→ Business outcomes:
Improved marketing ROI, accelerated pipeline, and investor-grade visibility.
Who we are
Able House and Partners was founded by Jean-Marc Abelous, a senior marketing strategist with over 15 years of experience in B2B, SaaS, and technology environments. A former CMO for venture-backed startup and scale-up, he has worked closely with founders, investors, and product teams to clarify positioning, accelerate go-to-market efforts, and structure marketing for growth.
The firm operates as a flexible advisory platform supported by a trusted network of professionals and domain experts — spanning entrepreneurship, strategic marketing, B2B SaaS, and enterprise tech. This collective approach allows Able House and Partners to assemble high-caliber talent quickly and deliver with focus, speed, and strategic depth.
Jean-Marc engages as a strategic sparring partner, embedded CMO, or executive advisor, supporting founders, CEOs, and Operating Partners in high-stakes environments — always with a focus on clarity, impact, and measurable outcomes.
Jean-Marc Abelous
Strategic Marketing Consultant
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